The Responsible Company
The Responsible Company , by Yvon Chouinard, founder and owner of Patagonia, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years’ experience at Patagonia â and knowledge of current efforts by other companies â to articulate the elements of responsible business for our time.
Patagonia, named by Fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. In this exceptionally frank account, Chouinard and Stanley recount how the company and its culture gained the confidence, by step and misstep, to make its work progressively more responsible, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.
In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planetâs natural systems and human communities, and how that impact now forces business to change its ways. The Responsible Company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. It concludes with specific, practical steps every business can undertake, as well as advice on what to do, in what order.
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy. Its advice is simple but powerful: reduce your environmental footprint (and its skyrocketing cost), make legitimate products that last, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust youâll need by treating your workers, customers and communities with respect.
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The Elements of Responsible Business,
The Responsible Company is like the Elements of Style, that basic guide to writing that has served so many writers and readers. In beautifully written, clean prose, it boils down the basics of responsibility to employees, customers and the planet. There is another way to do business besides the quick profit and the scorched earth policy of so many corporations. There is another way to do business and survive as a business. Even make a profit.
I recommend this book especially to people who do not read business books, whose inclination might be toward literary essays or novels. It’s a great read and you will know so much more about the realities of the business world, and the often agonizing decisions Patagonia had to make to get to where it is now: a company trying to earn the
right to call itself responsible.
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|A Beautiful Read, in a business book!,
A book about business (and the environment) that is enjoyable to read! It is beautifully written, optimistic, and entertaining. I couldn’t put it down and was truly inspired and empowered.
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