The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
List Price: $ 29.95
Price: $ 29.95
Phenomenal,
I stumbled upon this book, read the description and felt like Paul Roetzer took all my questions and wrote a book around them. Creepy, but in a cool way! This book is packed with so much actionable insight, I can’t believe the publisher is only charging $20 bucks for it. I can see where the philosophy, formulas, and next steps in the book will help me rebrand and relaunch my business and go on to make many, many thousands from it. As a long time content-creating solopreneur with my own business, this book shares how to take that function and build an agency model around it. But not just the broken-agency many of us may have worked at, but one that is focused on delivering measurable results for clients. Paul is remarkably transparent about what has worked and hasn’t worked for him and his firm, although I wish I would have gotten more about his thought process and motivation.
It’s an excellent handbook and manual for anyone looking to build or better their marketing firm.
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|See The Agency of the Future!,
Not too long ago, Fast Company published a watershed 5,700-word article about the wrenching changes and convulsions that the agency world is experiencing. (Article link – http://bit.ly/ADqMq2)
If you read that article and were left wondering what the agency of the future looks like, read The Marketing Agency Blueprint.
I started my marketing firm 10 years ago after 14 years in the agency world. Seeing the changes going on in my industry in recent years, I’ve been actively searching for guidance on how best to evolve my firm and stay relevant and of value to clients. This book is the best direction I’ve found and I look forward to implementing Roetzer’s 10 recommendations.
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|Excellent and generous,
I read this book in two sittings, and plan to go back through it and re-read what I underlined. The author is very generous with practical advice on running a hybrid agency. He also provides excellent information about inbound marketing, and closes with some some very philosophical thoughts about the nature of entrepreneurship and success. Well written, well organized. A must read for anyone starting a marketing agency.
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