The Essential Marketing Health Check: Marketing Strategy for the Small Business to Improve Profits Online and Offline (Small Business Marketing)
The Essential Marketing Health Check is a simple and straightforward guide to improving marketing for the small business, whether online or offline. Almost every entrepreneur has more things to do than time to do them – this book focuses in on the key things that need to be in place, and deals with them in a simple, direct way.
With this book you will be able to:
- Home in on any weak points in your marketing mix
- Get inspiration on how to grow your business
- Understand key marketing concepts and how they work
- Find out where to get further information about these topics
Based on over 20 years of marketing experience, the author makes marketing theory and practice accessible for anyone; Randy Glasbergen’s cartoons make it an easy and pleasant read.