The Essential Marketing Health Check: Marketing Strategy for the Small Business to Improve Profits Online and Offline (Small Business Marketing)
The Essential Marketing Health Check is a simple and straightforward guide to improving marketing for the small business, whether online or offline. Almost every entrepreneur has more things to do than time to do them – this book focuses in on the key things that need to be in place, and deals with them in a simple, direct way.
With this book you will be able to:
- Home in on any weak points in your marketing mix
- Get inspiration on how to grow your business
- Understand key marketing concepts and how they work
- Find out where to get further information about these topics
Based on over 20 years of marketing experience, the author makes marketing theory and practice accessible for anyone; Randy Glasbergen’s cartoons make it an easy and pleasant read.
Price:
Must Read for Small Businesses,
This book is packed with golden nuggets of information. Having worked in the marketing department of a small business with ~$8 million in revenue and working with many marketers who were formally trained these principles are spot on and what you need to know when thinking about your campaigns and what you’re trying to accomplish. Now starting out on my own this book highlighted the major points I did know and many that I did not. Great guide for those of us getting out there in the world with our own enterprises!
Was this review helpful to you?
|Marketing insights,
Good basic information for business marketing. thought provoking ideas for marketing small business. definitely recommend. easy read and understandable. author very knowlegable .
Was this review helpful to you?
|