Tag Archive "public-relations"

Public Relations Writing: Write Better Press Release Headlines With More Impact in Less Time

Public relations writing when writing press releases can be a real challenge. When writing press releases the most important part is the headline or title. ...

Starting A Publicity Program

Successful buisnesses know that media attention reaches consumers better than advertising can. A feature story on a start-up's new product or service, for example, can ...

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do ...

How to Keep PR Working for You

Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. ...

Gaining Free Publicity Through Press Releases

One of the greatest ways to promote your product or service is with publicity. Many people have little, if any, understanding of how to go ...

A PR Question For Chinese Managers

As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have ...

Mission-Critical Public Relations?

As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical. And particularly so when ...

Why Do You Want PR?

To get someone's name in the newspaper or a product mention on a radio talk show? If that's all you expect, fine. But that response ...

PR: Time For a New Playbook?

When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, ...

How to Get Some of Paris Hilton's TV Time

When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how ...

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