New Search, New Internet

October 22, 2009

(NewsUSA) – People now use search engines so often, the word
"Google" has become a verb.

Search engines help students find statistics, cooks locate recipes, and politicos spot
blog updates. But today's most popular search engines still have limitations.

Search engines use words. But searching for one word or phrase might not yield
every relevant result.

For example, Alexander the Great goes by other names -; Alejandro Magno, Büyük
Iskender, Lissandru la Granni. A student typing the name "Alexander the Great" into a search engine
might miss the information needed to give her project an "A."

Instead of word-based search engines, companies want to develop entity-based Internet

An entity-based search engine would recognize Lissandru la Granni as Alexander the
Great, even if a surfer didn't know to search for him under that name.

One Hungarian-based technology company, Power of the Dream Ventures, Inc., has developed
an entity-based search engine that will start running in late 2008.

The search engine and integrated online content manager, iGlue, will not only make
understanding information on the Internet easier, it will also help the Internet adapt to its

iGlue can manage entities, not keywords, that appear in Web content. It can find
information about a topic even when Web sites present that topic in different terms.

Today, most Web pages connect through hyperlinks, which connect documents to documents.
If a user clicks on a hyperlinked image, he won't go straight to that picture on another page, but
to an entire Web site.

iGlue uses a hyperdata model instead. Words, images and pieces of data can all be used
to establish relationships among different information sources. Relationships among people, places
and events become clear.

Users will not download iGlue but will access the program on the Web. iGlue will always
be available in its newest version.

For more information, visit Power of the Dream trades under
the symbol PWRV on the OTCBB exchange.