October 16, 2009
(NewsUSA) – Long, curvy lashes can make your eyes look wider,
alert and more youthful in appearance. It may be no surprise, then, that women want to accentuate
But maintaining healthy, long lashes is often no easy task, as lashes are constantly
exposed to irritants such as pollution and smoke. In addition to these environmental stresses, your
lashes also experience demands from continuous mascara application and curling, as well as pulling
and rubbing. All of these lead to fewer and thinner lashes.
To meet consumers' needs for full, healthy lashes, Blinc Inc., a cosmetics company
focused on products for the eyes, developed a lash primer to condition lashes and prevent breakage.
Lash treatment is something that is often overlooked, according to Blinc Chief Executive Officer
"People don't think twice about conditioning their hair, but completely forget
about their lashes," Farsedakis said. "Yet lashes play such an important role in how you
Proper lash and eyebrow treatment begins by avoiding lash primers with dyes and those
containing fumes or fragrances that can sting or irritate the eyes. Consumers also should look for
products with anti-inflammatory and healing agents, which soothe and enhance the strength of your
lashes and eyebrows while increasing their resistance to breakage, Farsedakis said.
It also is important to enrich your lash and eyebrow treatment with vitamin E, which
nourishes lashes by replenishing and augmenting the level of vitamin B-5.
What should consumers expect their lash primer to provide? Protection from damage caused
by overheating and overdrying, free radicals and environmental stresses.
For more information or eye makeup tips, visit www.BlincInc.com or call toll-free (877) 454-7763.