July 1, 2009
(NewsUSA) – Today, time-crunched families know the importance of convenience in meal preparation is
no longer just a matter of preference, it's a means of survival. But Americans aren't willing to
abandon the comfort of their favorite slow-cooked flavors in the interest of time.
The winners of the recently announced Consumer's Choice Pork Awards provide striking
examples of the marriage of convenience with traditional, satisfying "comfort" food flavors.
The National Pork Board, the producer-funded organization behind the "Pork. The Other
White Meat." campaign, recently announced the winners of the second annual Consumer's Choice Pork
Awards. Created to recognize the most innovative new products available to American shoppers, the
entries were scored by consumers for taste, product appeal, fit to lifestyle trends and likelihood
A panel of industry experts narrowed the pool to 10 products, and a jury of American
consumers judged the finalists. The winners include:
* Pork Roast Au Jus (Hormel Foods Corp.), a moist and tender meal that "seems like
homemade" but can be prepared quickly.
* Heat & Serve Brats (Johnsonville Sausage, LLC), among the favorites because of its
"fresh, nicely grilled taste."
* Quick'n'Easy Gourmet Entrees Pork Roast in Bourbon Sauce (RMH Foods, LLC), chosen for
its unique and flavorful bourbon sauce, and praised for being tasty, tender and convenient.
* Jimmy Dean Fresh Taste. Fast! Black Pepper Premium Precooked Bacon Slices (Sara
Lee Foods U.S.), a "twist" on traditional bacon, favored for its flavor and easy, no-mess
* Maple and Brown Sugar Glazed Ham (Tyson Foods, Inc.), the sweet, pre-sliced
servings offer quick-and-easy preparation and a taste close to homemade.
For busy cooks, convenience is important in food purchase decisions. No matter how
Americans define it, this year's winners are a step toward more convenient – and delicious –
meals. Each winner is already flavored and ready to serve, requiring little effort on the part of
Taste is what really sets the winning products apart from all others. And, according to
Brooke Benschoter, director of consumer communications at the National Pork Board, "The variety of
cuts, easy preparation methods and versatile flavor of pork make it a favorite with home cooks. The
combination of taste and convenience in the winning products offers busy cooks the best of both
For pork recipes and more information about the Consumer's Choice Pork Awards, visit
the National Pork Board's Web site at www.otherwhitemeat.com.