eZine Publishing
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.
This can make the whole process of list building frustrating. For this reason many list builders get into [...]
OK People – Lets Get Real!
It's all about numbers – or so some ezine publishers would have you believe.
10,000 subscribers and counting!
20,000 subscribers and counting!
30,000 subscribers and counting!
You get the picture…or do you?
Now let me ask you – how many of those are actually READING your newsletter? Do you even know? Have you checked?
You might really be surprised!
I've got [...]
How to Build Your List – 7 Powerful Strategies
If you have been an internet marketer, or had any type of online home based business, for more than a few days, then you will no doubt have heard someone say, "if you want to make money online, you have to build an opt-in list."
Take that advice very seriously, because it's true! It took [...]
8 Killer Mistakes For Ezine Failure You Must Avoid
It is true that sometimes in life there is a small line between failure and success. The same thing applies with ezines and newsletters. Some details we consider unimportant are the keys for the success of our publication or failure.
1) Be Careful with the "from" field.
Although many consider this as a detail, it is [...]
Emerging Trends in Web Content and Web Publishing
Content is King but the web pages are still littered with writing that does scant justice to the word content, least of all creative, useful and valuable content.
The first wave in the internet is finally over when we saw the design and technical elements of a website were the focus areas. Content was merely [...]
American OverDrive – LCDs in LDCs
OverDrive – an e-commerce, software conversion and e-publishing applications leader – has just expanded an e-book technology centre by adding 200 e-book editors. This happened in Montego Bay, Jamaica – one of the less privileged spots on earth. The centre now provides a vertical e-publishing service – from manuscript editing to conversion to Quark [...]
The Disintermediation of Content
Are content brokers – publishers, distributors, and record companies – a thing of the past?
In one word: disintermediation.
The gradual removal of layers of content brokering and intermediation – mainly in manufacturing marketing – is the continuation of a long term trend. Consider music for instance. Streaming audio on the internet ("soft radio"), or downloadable [...]
How To Write Effective Ezine Ads… And Then Some
When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.
Let's think about this for a second, if it will take seven times for [...]
5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.
1- Hosting
You need good reliable hosting for your website. You don't want to lose subscribers because your site is always down. Not only that… it's unprofessional.
Why should someone listen to what you [...]
Medium and the Message
A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) – or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin's "ideavirus")? Publishers fear that freely distributed and cost-free "cracked" e-books will cannibalize print books to [...]
